Effect of Price Discounts on Consumer Purchase Satisfaction (Study at Indomaret Majene Branch)
Keywords:
discount, consumer purchase satisfaction
Abstract
The purpose of this study is to determine the effect of discounted prices on Customer Purchase Satisfaction at Indomaret Majene Branch.This research was conducted at Indomaret Majene branch, Majene Regency, namely the researcher wanted to know howabout influencediscounted prices for Customer Purchase Satisfaction Indomaret Majene BranchThe data analysis technique used is a simple linear regression test. The results showed that the price discount variable had a positive and significant effect on the consumer purchase satisfaction variable at the Majene branch of Indomaret.
References
Dhian Puspo Ndari (2015) The Effect of Price Discounts on Purchasing Decision Making at UD Upindo Raya, Tanah Grogot Branch. ejournal.adbisnis.fisip-unmul.ac.id
Husein Umar, (2005). Marketing Research & Consumer Behavior. Jakarta: PT Gramedia
Hassan, Ali. 2008. Marketing. MedPress Publisher (IKAPI Member), Yogyakarta.
Henry Simamora (2012), Management Accounting. Jakarta: Star Gate Publishers
Kotler, Philip and Gary Armstrong. 2008, Marketing Principles. Volume 1 Issue 12. Subtitles: Bob Sabran. Jakarta : Erlangga Publisher.
Kotler Philip and Keller, 2012, Marketing Management, 14th Edition, Prentice. Hall: Pearson Education International.
Kotler, Philip and Kevin Lane Keller. 2012. Marketing Management 13. New Jersey: Pearson Prentice
Kotler P, Bowen JT, Makens JC, 2010. Marketing for Hospitality and Tourism. Upper. Saddle River, New Jersey, 07458: Pearson Education, Inc
Kotler, Philip and Gary Armstrong. 2012. Marketing Principles. Edition. 13. Volume 1. Jakarta: Erlangga.
Mowen and Minor, 2012, Consumer Behavior Volume 1, Edition. Fifth
Rizky YS Emor et al (2015)The Influence of Price Discounts, Brand Image, and Servicescape on Purchasing Decisions of Indomaret Tanjung Batu ConsumersEMBA Journal Vol.3 No.2
Sutisna. 2012. Consumer Behavior and Marketing Communications. PT. Youth Rosdakarya. Bandung
Sri Wilujeng (2017) The Effect of Price Discounts and Bonus Packs on Impulse Buying of Indomaret Consumers in Sukun District, Malang CityNational
Seminar & Call For Paper, FEB Unikama "Increasing National Economic Resilience in the Context of Facing Global Competition" Malang
Sugiyono, (2010). Qualitative Research Methods, Quantitative and R&D. Bandung: Alphabet
Sugiyono (2012), Statistics for Bandung Research: Alphabet
Private, Basu and Irawan. 2008. Modern Marketing Management. Edition II Yogyakarta: Liberty
Schiffman and Kanuk. 2008. Consumer behavior. Issue 7. Jakarta: Index.
Tjiptono, Fandy. 2008. Marketing Strategy. Edition 2. Yogyakarta: Publisher Andi.
Husein Umar, (2005). Marketing Research & Consumer Behavior. Jakarta: PT Gramedia
Hassan, Ali. 2008. Marketing. MedPress Publisher (IKAPI Member), Yogyakarta.
Henry Simamora (2012), Management Accounting. Jakarta: Star Gate Publishers
Kotler, Philip and Gary Armstrong. 2008, Marketing Principles. Volume 1 Issue 12. Subtitles: Bob Sabran. Jakarta : Erlangga Publisher.
Kotler Philip and Keller, 2012, Marketing Management, 14th Edition, Prentice. Hall: Pearson Education International.
Kotler, Philip and Kevin Lane Keller. 2012. Marketing Management 13. New Jersey: Pearson Prentice
Kotler P, Bowen JT, Makens JC, 2010. Marketing for Hospitality and Tourism. Upper. Saddle River, New Jersey, 07458: Pearson Education, Inc
Kotler, Philip and Gary Armstrong. 2012. Marketing Principles. Edition. 13. Volume 1. Jakarta: Erlangga.
Mowen and Minor, 2012, Consumer Behavior Volume 1, Edition. Fifth
Rizky YS Emor et al (2015)The Influence of Price Discounts, Brand Image, and Servicescape on Purchasing Decisions of Indomaret Tanjung Batu ConsumersEMBA Journal Vol.3 No.2
Sutisna. 2012. Consumer Behavior and Marketing Communications. PT. Youth Rosdakarya. Bandung
Sri Wilujeng (2017) The Effect of Price Discounts and Bonus Packs on Impulse Buying of Indomaret Consumers in Sukun District, Malang CityNational
Seminar & Call For Paper, FEB Unikama "Increasing National Economic Resilience in the Context of Facing Global Competition" Malang
Sugiyono, (2010). Qualitative Research Methods, Quantitative and R&D. Bandung: Alphabet
Sugiyono (2012), Statistics for Bandung Research: Alphabet
Private, Basu and Irawan. 2008. Modern Marketing Management. Edition II Yogyakarta: Liberty
Schiffman and Kanuk. 2008. Consumer behavior. Issue 7. Jakarta: Index.
Tjiptono, Fandy. 2008. Marketing Strategy. Edition 2. Yogyakarta: Publisher Andi.
Published
2023-01-01
How to Cite
[1]
Z. Zulkifli, “Effect of Price Discounts on Consumer Purchase Satisfaction (Study at Indomaret Majene Branch)”, IJoASER, vol. 5, no. 4, pp. 170-176, Jan. 2023.
Section
Articles
Copyright (c) 2023 Zulkifli Zulkifli
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
