Perlindungan Data Pribadi terhadap Kebocoran Data Pelanggan E-commerence di Indonesia
Abstract
Protection of personal data is important in the digital world, especially in the E-Commerce business. In Indonesia, leaks of E-Commerce customer data are a frequent problem and are detrimental to consumers. Therefore, effective protection is needed to prevent customer data leakage. Leakage of customer data can occur due to various factors such as system errors, hacker attacks, and negligence of data managers. As a result, customer personal data such as telephone numbers, addresses and credit card information can be stolen and used for unsavory purposes. To solve this problem, the Indonesian government has issued a law on personal data protection. This law stipulates that any business that uses customer personal data must ensure the security of that data and protect consumers' privacy rights. This study aims to analyze the protection of personal data of e-commerce customers in Indonesia regarding data leakage. This study uses a qualitative approach by collecting data from literature and laws and regulations. The results of the study show that Indonesia has several civil law arrangements that protect the personal data of e-commerce customers. Regulations such as Law Number 11 of 2008 concerning Information and Electronic Transactions and Government Regulation Number 71 of 2019 concerning Implementation of Electronic Systems and Transactions regulate the obligations of e-commerce companies to protect customer personal data. To improve the protection of customers' personal data, cooperation between the government, industry players and the community is needed. The government needs to strengthen the implementation and enforcement of laws related to personal data protection. Industry players need to improve security and privacy systems, and involve certification bodies to ensure security standards are met. The public needs to increase awareness of the importance of protecting personal data and pay attention to the privacy policies set by e-commerce companies.
Keywords: Personal Data Protection, E-commerence Data Protection, Customer Data Leaks
References
Ady, E. N. S., Nisrina, F. B., Ramadhani, F., & Irawan, F. (2022). Urgensi KUHD Dalam Menangani Risiko Kejahatan Siber Pada Transaksi E-Commerce. Journal of Law, Administration, and Social Science, 2(1), 45–55. https://doi.org/10.54957/jolas.v2i1.166
Anshori, M. Y., Karya, D. F., & Gita, M. N. (2022). Study on the Reuse Intention of E-Commerce Platform Applications: Security, Privacy, Perceived Value, and Trust. Jurnal Manajemen Teori Dan Terapan | Journal of Theory and Applied Management, 15(1), 13–24. https://doi.org/10.20473/jmtt.v15i1.34923
B, S. D., & Wulandari, S. (2023). Telecommunication Company Against Consumer Personal Information Data Leakage. Atlantis Press SARL. https://doi.org/10.2991/978-2-38476-024-4
Benuf, K., Mahmudah, S., & Priyono, E. A. (2019). Perlindungan Hukum Terhadap Keamanan Data Konsumen Financial Technology Di Indonesia. Refleksi Hukum: Jurnal Ilmu Hukum, 3(2), 145–160. https://doi.org/10.24246/jrh.2019.v3.i2.p145-160
Delpiero, M., Reynaldi, F. A., Ningdiah, I. U., & Muthmainnah, N. (2021). Analisis Yuridis Kebijakan Privasi dan Pertanggungjawaban Online Marketplace Dalam Perlindungan Data Pribadi Pengguna Pada Kasus Kebocoran Data. Padjadjaran Law, 9(1), 1–22.
Dharu Triasih, Dewi Tuti Muryati, A. H. N. (2021). Perlindungan Hukum Bagi Konsumen Dalam Perjanjian Pinjaman Online. Digilib.Uin-Suka.Ac.Id, 7(2), 591–608.
Disemadi, H. S. (2021). Fenomena Predatory Lending: Suatu Kajian Penyelenggaraan Bisnis Fintech P2P Lending selama Pandemi COVID-19 di Indonesia. Pandecta Research Law Journal, 16(1), 55–67.
Edu, H. (2022). Perlindungan Hukum atas Kebocoran Data Pribadi Konsumen pada E-Commerce. Heylaw.Edu, 3(1), 143–148.
Fathur, M. (2020). Tanggung Jawab Tokopedia Terhadap Kebocoran Data. National Conference on Law Studies (NCOLS), 2(1), 43–60.
Gandhi, A., Sucahyo, Y. G., & Ruldeviyani, Y. (2019). Investigating the protection of customers’ personal data in the ridesharing applications: A desk research in Indonesia. ECTI-CON 2018 - 15th International Conference on Electrical Engineering/Electronics, Computer, Telecommunications and Information Technology, 1, 118–121. https://doi.org/10.1109/ECTICon.2018.8619912
Harahap, W. F., Daulay, A. R. R., Alfisyahri, P. N., & Silalahi, P. R. (2023). Analisis Citra Market Place Pt Tokopedia Dalam Meningkatkan Kepercayaan Konsumen Pasca Kebocoran Data Pengguna. CEMERLANG : Jurnal Manajemen Dan Ekonomi Bisnis, 3(1), 29–41.
Hasibuan, E. (2022). Legal Protection of Consumer Personal Data in E-Commerce Transactions During the Covid-19 Pandemic. https://doi.org/10.4108/eai.8-6-2021.2314335
Herryani, M. (2022). Perlindungan Hukum Terhadap Kebocoran Data Pribadi Konsumen Online Marketace. Transparansi Hukum, 5(1), 110–133.
Indriyani, M. (2017). Perlindungan Privasi dan Data Pribadi Konsumen Daring Pada Online Marketplace System. Justitia Jurnal Hukum, 1(2). https://doi.org/10.30651/justitia.v1i2.1152
Lobschat, L., Mueller, B., Eggers, F., Brandimarte, L., Diefenbach, S., Kroschke, M., & Wirtz, J. (2021). Corporate digital responsibility. Journal of Business Research, 122(July 2018), 875–888. https://doi.org/10.1016/j.jbusres.2019.10.006
Moleong, L. J. (2017). Metode Penelitian Kualitatif. In Edisi 36. Bandung : PT. Remaja Rosdakarya Offset.
Muhammad, M. O., & Nugroho, L. D. (2021). Perlindungan Hukum Terhadap Pengguna Aplikasi E-Commerce yang Terdampak Kebocoran Data Pribadi. Pamator Journal, 14(2), 165–174. https://doi.org/10.21107/pamator.v14i2.12472
Nugroho, A. A., Winanti, A., & Surahmad, S. (2020). Personal Data Protection in Indonesia: Legal Perspective. International Journal of Multicultural and Multireligious Understanding, 7(7), 183. https://doi.org/10.18415/ijmmu.v7i7.1773
Putri, E. P., & Martha, A. E. (2021). The Importance of Enacting Indonesian Data Protection Law as a Legal Responsibility for Data Leakage. Varia Justicia, 17(3), 287–303.
Rahmatullah, T. (2017). Analisis Permasalahan Hukum E-Commerce dan Pengaturannya di Indonesia. Jurnal Hukum Media Justitia Nusantara, 7(2), 10–23. https://doi.org/10.13140/RG.2.2.27189.52967
Rahmi Ayunda, U. A. (2021). Perlindungan Data Diri Peminjam Dalam Transaksi Pinjaman Online: Kajian Perspektif Perlindungan Konsumen Di Indonesia. E-Jurnal Komunitas Yustisia Universitas Pendidikan Ganesha, 4(3), 2.
Ratnasari, I., Siregar, S., & Maulana, A. (2021). How to build consumer trust towards e-satisfaction in e-commerce sites in the covid-19 pandemic time? International Journal of Data and Network Science, 5(2), 127–134. https://doi.org/10.5267/j.ijdns.2021.2.001
Riyadi, G. A., & Toto Tohir Suriaatmadja. (2023). Perlindungan Hukum Atas Kebocoran Data Pribadi Konsumen PT PLN Dihubungkan Dengan Hak Atas Keamanan Pribadi Ditinjau Dari Undang-Undang Nomor 27 Tahun 2022 Tentang Perlindungan Data Pribadi. Bandung Conference Series: Law Studies, 3(1). https://doi.org/10.29313/bcsls.v3i1.4945
Rohendi, A. (2015). Perlindungan Konsumen Dalam Transaksi E-Commerce Perspektif Hukum Nasional Dan Internasional. Ecodemica, 3(2), 474–488.
Salim, S. C., & Neltje, J. (2022). Analysis of Legal Protection Towards Personal Data in E-Commerce. Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021), 655(Ticash 2021), 639–646. https://doi.org/10.2991/assehr.k.220404.101
Satrio, M. B., & Widiatno, M. W. (2020). Perlindungan Hukum Terhadap Data Pribadi Dalam Media Elektronik (Analisis Kasus Kebocoran Data Pengguna Facebook Di Indonesia). JCA of Law, 1(1), 49–61.
Setiawati, D., Hakim, H. A., & Yoga, F. A. H. (2020). Optimizing Personal Data Protection in Indonesia: Lesson Learned from China, South Korea, and Singapore. Indonesian Comparative Law Review, 2(2), 2–9. https://doi.org/10.18196/iclr.2219
Sinaga, E. N., Simanjuntak, B., Barus, L. B., & Sinaga, H. D. P. (2020). Reconstruction of E-Commerce Law in Addressing the Challenges of E-Commerce in Indonesia: A Fairness Perspective. Ayer Journal, 27(2), 100–118.
Sonjaya, A., & Setiawan, D. A. (2022). Perlindungan Hukum bagi Korban Kebocoran Data Pribadi Pengguna Aplikasi Tokopedia berdasarkan UU No . 19 Tahun 2016 tentang Perubahan Atas UU No . 11 Tahun 2008 tentang Informasi dan Transaksi. Law Studies, 2(19), 420–427.
Sulistiyono, A. (2022). Legal Protection Against Leakage of Traveloka Consumer Personal Data by the Company. 394–399.
Sylfia, A., Adyana, I. G. N., Amrullah, M. F., & Djaja, H. (2021). Tanggungjawab Yuridis PT. Tokopedia atas Kebocoran Data Pribadi dan Privasi Konsumen Dalam Transaksi Online. Bhirawa Law Journal, 2(1), 21–27. https://doi.org/10.26905/blj.v2i1.5850
van Ooijen, I., & Vrabec, H. U. (2019). Does the GDPR Enhance Consumers’ Control over Personal Data? An Analysis from a Behavioural Perspective. Journal of Consumer Policy, 42(1), 91–107. https://doi.org/10.1007/s10603-018-9399-7
Copyright (c) 2023 Rachel Milafebina, Idham Putra Lesmana, Moody Rizqy Syailendra
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
